Ideation & Team Formation.
Internal and external sourcing. Understanding the customer problems and scoping the venture - should it proceed?
Minimum Viable Proposition.
Build proposition & product. Get out there, launch the business, validate the idea. Win customers!
Product Market Fit.
Brand and product are developing at pace. You’re solving an increasing number of problems for an increasing number of customers.
Scale & Grow.
Expanding operations, customer base, and overall impact. Retaining the important qualities that established product market fit whilst appealing to more customers.
Fly the Nest.
Goodbye venture builder - leveraging our expertise to maximise value for all stakeholders. Ensuring the safe passage of the business to ‘scale up’.
A good business idea comes from an entrepreneurial mindset crossed with industry knowledge. Whatever the starting mechanism, the idea and people are critical to gaining momentum. We’ll build an incredible team to get the project off the ground. We help determine the value the business will deliver to customers and what products and services will solve these problems. We leverage existing technology, code, systems and frameworks to propel the prototyping. At the end of this phase we are confident in moving forward with the idea
Whilst MVP commonly stands for ‘Minimum Viable Product’, we refer to ‘Proposition’ because the market proposition is of equal importance. We work with our entrepreneurial team to get in front of real prospects and pitch the proposition and product at the same time. Every pitch will produce learnings that result in iteration of the proposition as a whole (and how it's being sold). This is a critical part of validating the business. The MVP phase concludes with the launch of the business. There could be a requirement to raise capital at this stage depending on the level of work required.
Establishing product-market fit is a critical milestone for our ventures. It occurs when a product satisfies a significant market demand. By this stage we have a deep understanding of the market, the customer and the value of the venture. The company is developing at pace and solving an increasing number of problems for an increasing number of customers. We have a consolidated value proposition and customer references and testimonials are plenty. This phase is a key determinant of the venture’s long-term viability and success in the marketplace.
Scaling a technology business involves expanding its operations, customer base, and overall impact. It’s a challenging part of the journey - trying to retain the important qualities that established product market fit, appealing to more customers and developing new aspects of your product to sell across your portfolio. Quake plays a critical role in these functions. The business must also scale at pace, demonstrating impressive year-on-year growth, not just incremental growth.
As the start-up phase comes to an end, Quake considers its position in the future of the business. By this time we’ve become a custodian and PE or VC money might be required to take things to the next level. Successful ‘scale-up’ requires careful planning and consideration. The choice of strategy depends on various factors, including the business's financial health, the owner's objectives, market conditions, and the level of control the owner wishes to retain. Our role is to actively guide and support you and maximise value for all stakeholders so the business can move to the next level.