Quake launches ‘Brand Jar’ for fast, low cost consumer insights

'Venture Builder' Quake Ventures has launched ‘Brand Jar’ - a platform for fast, low cost consumer insights!

 

Lauched in partnership with BEAM Fieldwork owner Amy Middleton, Brand Jar introduces a totally new dimension to research with it's use of WhatsApp and SMS for data collection. It delivers a better participant experience, making it easy for everyone to participate in research.

 

Research is conducted using native apps that your participants are already familiar with - WhatsApp and SMS. The platform sends research questions directly to a participant’s mobile device providing a one-to-one interaction that is safe, reliable and secure. Responses are collated in a simple dashboard and can be easily viewed and shared with your marketing and product teams.

 

Company Founder Alec Middleton explains;

Business founders and leaders trust their gut when it comes to decision making. They know what they want their business to be and how to get there. They know their customer and their pain-points and they know how to affect change  But often when businesses grow, founders/leaders lose direct contact with their customers. They're so busy looking up and focusing on growth that data-driven decision making on marketing and product needs to be considered. This is where solid consumer research becomes incredibly valuable. The data helps to validate decision making and help businesses make sell more.

Brand Jar provides the perfect platorm for deeper understanding. We get real feedback from real people on how your brand, product, point-of-sale, marketing, promotion and pricing ideas are being received by customers and prospect customers. We help marketing and insight teams gather qualitative and quantitative research, using our WhatsApp based platform.

Brand Jar is the most cost effective way to get real feedback on your products and services - validating your ideas in minutes not months. We’re on a mission to revolutionise research, making it super-easy to build a better proposition that gets you new customers and gets your existing customers spending more